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Real Techniques® by Sam & Nic Launches New Expert Organizer
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Aug 21, 2017
Category: Press

Real Techniques® by Sam & Nic Launches New Expert Organizer with Miracle Cling Technology™ for Stick-Anywhere Convenience

Gurnee, Ill. (August 21, 2017) – It’s not so pretty when beauty products clutter countertops and vanities. To help tame the beauty beast, Real Techniques – the fastest growing makeup brush brand in the United States – launches the Expert Organizer. A game-changer when it comes to beauty storage, the Expert Organizer puts makeup essentials easily within reach while giving back precious counter space. It also doubles as a makeup brush drying rack. #vanitygoals

Designed with proprietary Miracle Cling Technology™ that is reusable, the Real Techniques Expert Organizer securely clings to glossy surfaces like glass, mirrors, marble, flat shiny tiles and laminate without the need for suction cups, adhesives or wall mounts. The smart design features three pockets for storage, and slots in between hold brushes head down to dry after washing, which not only protects bristle integrity and performance, but promotes skin health via clean tools.

“In talking to beauty lovers and looking at their social posts, we wanted to create a unique storage solution that addresses many pain points such as lack of counter space,” said Eva Oreskovich, Vice President of Global Marketing for Paris Presents Incorporated, the owner of the brand, Real Techniques. “Expert Organizer takes advantage of unused spaces, is easy to install and positions makeup tools front and center so you can quickly find what you need.”

To use, simply peel off the protective film from the back of the Expert Organizer and place onto a smooth, clean, dry surface. Press firmly to secure and remove air bubbles. For best results, Real Techniques recommends waiting 24 hours before placing items in holder. The Expert Organizer can be removed and reapplied wherever needed and also comes in a single-pocket option – perfect for packing in a suitcase for organizing makeup tools while traveling.

“This is a must-have for anyone who loves makeup as much as Sam and I do, because it keeps our brushes organized and not thrown all over the vanity or in our drawers. It makes getting ready so much easier,” said Nic Chapman, award-winning YouTube personality and, along with her sister Sam Chapman, the beauty experts behind Real Techniques. “I always take it with me whilst traveling as many hotels have tiny bathrooms and I need all the counter space I can get.”

The Expert Organizer is available now at www.realtechniques.com and other local retailers in the U.S. for a suggested retail price of $8.99 (Single Pocket Organizer) and $17.99 (Three Pocket Expert Organizer).

About Real Techniques®
Reveal your inner expert with high-tech brushes + online tutorials. Created with professional makeup artists and top-rated YouTube beauty gurus Sam and Nic Chapman, Real Techniques brushes feature a color-coded system corresponding to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. Each brush is hand cut with UltraPlush® synthetic bristles that help create flawless, high-definition results. For more information, visit realtechniques.com. Paris Presents Incorporated, owner of the brand, Real Techniques, specializes in creating and distributing beauty products and personal care accessories to elevate the beauty experience for women.

Category: Press