Living Beautifully Project Allows Fans to Win a Donation to a Charity of Their Choice.
GURNEE, Ill. (April 2, 2014) – Today, EcoTools®, a Paris Presents Incorporated brand and a leader in eco-conscious beauty and bath accessories, launched its annual give back program – The Living Beautifully Project – with a new twist that puts the power in fans’ hands to decide where the brand will distribute money from its Living Beautifully Fund. For each EcoTools purchase made during April, fans will have the chance to win a $10,000 donation for the charity of their choice.
“EcoTools is dedicated to giving back to our community,” said Stacey Ramstedt, Senior Director of Marketing at Paris Presents Incorporated. “In the past, we’ve given fans the opportunity to vote for organizations to receive our annual donation, but this year, we are rewarding our loyal customers by giving them the chance to personally select a cause they feel passionate about.”
Through April 30, fans who make a purchase on ecotools.com will be given a code to see if they are an instant winner. Those who win will select their favorite charity and a donation will be made on their behalf. Ten winners will be selected, for a total of $100,000 donated. Each purchase is a new chance to enter. Winners will also receive a prize pack of EcoTools products.
In celebration of Earth Month, EcoTools is also giving all customers who make a purchase during the contest period a discount off a future purchase. Fans are encouraged to spread the message about the program through social media using #ETGivesBack.
As part of the EcoTools philosophy of “Look Beautiful, Live Beautifully™,” all products including makeup brushes, bath accessories and hair brushes feature earth-friendly and animal cruelty-free materials. EcoTools uses materials such as recycled aluminum and recycled plastic, bamboo and cruelty-free bristles. The packaging includes a reusable eco pouch free of phthalates and PVC and uses 80 percent post-consumer recycled paper manufactured using renewable wind energy.
For more information on the EcoTools Gives Back program and Living Beautifully Project, visit ecotools.com/gives-back. Visit ecotools.com or facebook.com/ecotools for more information on the full collection of EcoTools products.
For more information please contact Liz Risoldi of Zeno PR at (312)396-9730 or firstname.lastname@example.org