16th February 2017
Paris Presents UK Ltd. is looking to become ‘National Public Champion’ in Europe’s largest business competition
Paris Presents UK Ltd., a subsidiary of Paris Presents Incorporated, the creators of Real Techniques® and EcoTools® makeup brushes, has been named a National Champion for the UK in the 2016/17 European Business Awards, Europe’s largest business competition.
Sales at the beauty accessory company have more than doubled in the past four years, and profits tripled – their makeup brushes are now the top brands sold in the UK. As a UK National Champion, Paris Presents UK Ltd. has been recognised as one of Europe’s most successful businesses by the European Business Awards’ (EBA) independent judging panel, which includes leading business professionals, politicians, academics and entrepreneurs from across the continent.
The judging panel cited the beauty company’s unique innovation strategy and Direct Connection Marketing™ approach as a reason for being named a National Champion for the UK.
Jennifer Bayon, VP of International Sales at Paris Presents UK Ltd. said: “Our strategy for success is founded on four essential pillars: consumer insights, unique innovation, inspirational education and having the right team. First, we tune-in to the unique needs and wants of our consumers. We use that insight to inform and guide our innovative product design so that our brushes work better with her makeup products. We then work with influencers, like Sam and Nic Chapman, to educate her on how to use her brushes and inspire her to try new looks.”
Adrian Tripp, CEO of the EBA said: “Congratulations to Paris Presents UK Ltd. who have been selected to represent their country as a National Champion. They are central to the success of Europe’s strong business community, and have shown the core principles we look for of innovation, ethics and success.”
The public vote sees over 396 National Champions competing against each other in 34 countries across Europe. After seven weeks, the voting will close and the company with the most votes in each country will be named ‘National Public Champion’ on 6 March 2017.
After the National Public Champions have been decided, a second public vote will take place between the country winners for the title of ‘European Public Champion’. The voting for this takes place between 6 March and 27 April, and the result will be announced at the European Business Awards Gala Final in Spring.
Make your vote count. Vote today at http://www.businessawardseurope.com/vote/detail-new/the-import-export-award/19922.
For more information please contact:
The EcoTools® press office at 3 Monkeys Zeno
firstname.lastname@example.org / 020 7009 3100
Notes to editors:
About Paris Presents Incorporated
Founded in 1947, Paris Presents Incorporated, the parent company of Paris Presents UK Ltd., is a global company that creates and distributes beauty products and personal care accessories that elevate the beauty experience for women. The Company's leading brands include Real Techniques® and EcoTools®. Paris Presents provides a wide range of product categories and customised services through a strong network of national and global retailers. For more information, visit www.parispresents.com.
The Awards, now in its 10th year, is supported by business leaders, academics and political representatives from across Europe, and this year engaged with over 33,000 businesses from 34 countries. The Awards’ core purpose is to support the development of a stronger and more successful business community throughout Europe. RSM has acted as lead sponsor since the EBA’s inception, other partners of the Awards include UK Trade and Investment, ELITE and PR Newswire. www.businessawardseurope.com.